Privacy and Cookies
Kramers’ Seafood Group respects the privacy of visitors to its website and handles personal data carefully and confidentially. We process personal data in accordance with the General Data Protection Regulation (GDPR) and other applicable privacy legislation.
This privacy and cookie statement explains which personal data we process, why we process it and how we use cookies and similar technologies.
This statement applies to the Kramers Seafood website. Third-party websites linked from our website are subject to their own privacy policies.
Purposes of Data Processing
When you complete a contact or registration form on our website or send us an email, we process the personal data you provide. This may include your name, company name, email address, telephone number and the content of your message.
We use this information to respond to your enquiry or request, maintain contact with you and handle any necessary follow-up.
Processing is based on our legitimate interest in managing business communications or, where applicable, taking steps at your request before entering into a contract.
We do not retain personal data for longer than necessary for the purpose for which it was collected, unless a statutory retention obligation applies.
Although our website is secured, we recommend that you do not submit confidential or sensitive personal data through our forms.
Browsing Behaviour and Visitor Data
When you visit our website, technical information may be processed, such as your IP address, browser type, pages visited and the time of your visit.
We use this information to improve the functionality, security, accessibility and quality of our website.
We use Google Analytics 4 to analyse website traffic. Where consent is required, analytics cookies are only placed after you have given your consent.
Google Analytics
We use Google Analytics 4 (GA4), an analytics service provided by Google, to gain insight into how our website is used.
This service allows us to understand which pages are visited, how visitors reach our website and how they interact with it. This information helps us improve our website and communications.
Google may process data on servers outside the European Economic Area, including in the United States. Appropriate safeguards must be applied to such international data transfers.
We have configured Google Analytics with privacy in mind. We have not authorised Google to use the Analytics data collected for other Google services.
Google Analytics cookies are only placed when you consent to the Statistics category through our cookie banner.
For more information, please consult Google’s Privacy Policy and Google Analytics data protection information.
Social Networks and Meta Pixel
Our website may contain links or buttons to social networks, including Facebook, Instagram and LinkedIn. When you visit these platforms, the privacy policy of the relevant social network applies.
We may also use the Meta Pixel, a technology provided by Meta Platforms, to measure the effectiveness of our advertising on Facebook and Instagram and to better tailor advertisements to relevant audiences.
When the Meta Pixel is used, information about your visit to our website may be shared with Meta, such as pages visited, browser information and details of interactions with our website. Meta may process this information in accordance with its own privacy policy.
The Meta Pixel is only activated after you have consented to Marketing through our cookie banner.
For more information about how Meta processes personal data, please consult Meta’s Privacy Policy.
Use of Cookies
Our website uses cookies and similar technologies. Cookies are small text files stored on your device through your browser.
We use cookies to ensure the website functions properly, remember your preferences, analyse website usage and, where you have given your consent, support marketing activities.
We distinguish between the following categories:
Functional Cookies
These cookies are necessary for the operation and security of our website. Your consent is not required for these cookies.
Statistics Cookies
These cookies help us understand how our website is used, for example through Google Analytics 4. We only place these cookies with your consent.
Marketing Cookies
These cookies may be used to measure advertising effectiveness and display relevant advertisements, for example through the Meta Pixel. We only place these cookies with your consent.
Preferences Cookies
These cookies may be used to remember additional personal settings and preferences. Where consent is required, we ask for it in advance.
Managing or Withdrawing Consent
When you first visit our website, you can use the cookie banner to choose which categories of cookies you wish to allow.
You can accept cookies, reject them or adjust your preferences.
Your consent is voluntary and can be changed or withdrawn at any time using the Cookie Preferences feature on our website.
You can also delete or block cookies through your browser settings. Please note that certain parts of the website may not function properly as a result.
Sharing Personal Data with Third Parties
We only share personal data with third parties when necessary for our services, the operation of our website or to comply with legal obligations.
These parties may include providers of website hosting, forms, website analytics, email communications or online advertising services.
Where third parties process personal data on our behalf, we make appropriate arrangements to protect that data where required.
Security and Retention Periods
We take appropriate technical and organisational measures to protect personal data against loss, unauthorised access and unlawful processing.
We do not retain personal data for longer than necessary for the purposes for which it is processed, unless we are legally required to retain it for a longer period.
The specific retention period depends on the type of data and the purpose of processing.
Access, Rectification and Other Privacy Rights
Under the GDPR, you have various rights regarding your personal data, depending on your circumstances. These include the right to request access to, rectification or erasure of your personal data. You may also object to certain processing activities, request restriction of processing or exercise your right to data portability.
Where processing is based on your consent, you may withdraw that consent at any time.
You can submit a request using the contact details below. We will generally respond to your request within one month.
You also have the right to lodge a complaint with the Dutch Data Protection Authority (Autoriteit Persoonsgegevens).
Kramers’ Seafood Group
Noordgat 1
8321 ME Urk, The Netherlands
T +31 527 256 500
E privacy@kramersseafood.com
Changes to This Privacy Statement
We reserve the right to amend this privacy and cookie statement when our services, website or applicable legislation change.
Any changes will be published on this website.